About Us

Based in Johannesburg, South Africa, Brand Central is a leading sneaker and sports fashion apparel retailer committed to providing unrivalled customer service, exclusive footwear and a superior shopping experience. Founded in 2018 in the iconic Braamfontein fashion district, Brand Central has grown in leaps and bounds since its inception, daring to push the boundaries of street wear. A year later, the second store was opened in the vibrant Workshop Shopping Centre in Durban, KZN, with other locations earmarked for expansion in the medium to long term. Brand Central hosts a variety of high-end fashion and athleisure products keeping some of the most coveted brands in the world: Nike, Jordan, Puma, Reebok, Adidas, Levi’s and S.P.C.C. amongst others